Design mock-up, not the live store The look All designs

The look

An old tool catalog, printed in the blue of the vise on your bench. This is what the store, emails, postcards and price sheets look like from now on.

Colors

Every color comes out of your own photos. The top of each chip is the photo, the bar under it is the color.

Hammered blue paint on the bench vise
Vise blue#1C3CAB
Buttons, charts, big bands
Black polymer block side
Polymer black#17191C
Headlines, rules, tabs
Ground steel top of the vise jaw
Steel grey#565E67
Small print, captions
White ground around a black V groove block
Bench light#F1F3F4
Page ground, white under photos

Type

Clamp the upper.

Hepta Slab, for anything you’d read from across the shop.

Libre Franklin is for what you read up close. It’s a plain American gothic, like an old parts list. Fit notes, part numbers and returns all go here.

Sentence case always. Figures are numbered and measurements are written the way a catalog writes them: Fig. 2, 3.5 in.

Photo color

Your white-ground shots stay as they are. The older purple-backdrop shots get a color correction: the backdrop moves to vise blue and the blocks go back to black. No retouching, and it’s the same on every one.

Studio shot of a block and upper on the old backdrop, as it comes
Before. As shot.
The same shot with the color corrected
After. Corrected.

The name

Set in the headline type with the capital X kept. It isn’t a logo, just the name, set the same way every time.

PlastiXrevolution
PlastiXrevolution
PlastiXrevolution

Buttons

Big enough for a thumb. They say what they do.

Open the catalog
For shops

Catalog entry

The product card. The part number on a black tab, the photo, a plain name, what it fits and the price.

Price table

Real prices, and the tiers Eddie still has to set.

QuantityPrice each
1 piece$34.99
50+Set once costs are in
100+Contact us

Mock-up note: 50+ prices wait on costs. No number goes here until it’s real.

Catalog marks

  1. Upper vise blocks$23.99 to $37.99 each

Fig. 1. Dot leaders for contents. Numbered figures for photos, saying what you’re looking at.

Carried forward

A marketing email and a postcard front, in the same look.

Email: header and first section

Postcard: front

Clamp the upper. Keep the finish.

Vise blocks, soft jaws and armorer’s tools. Made in San Jose, California.

PlastiXrevolution

plastixrevolution.com
(408) 226-6672

Multi-Cal block holding a 223 upper in a blue bench vise